Well, Subpop Records has decided to release a bunch of free mp3's from their upcoming releases in order "in the hopes that you might like what you hear and then buy these releases for actual dollars". Normally I might try to avoid looking like a corporate automaton and attempt to stop myself from mindlessly consuming obvious bait in mp3-form, but it is a tricky situation.
The sampler has some great bands featuring songs including the Fleet Foxes and Iron and Wine. If the sampler were Kool-Aid I would drink it. Let's face it. If you cant support a Label that signed both Nirvana and Flight of the Concords then what's left in the world?